Just in time for Valentines day, the latest Good American denim collection from Khloe Kardashian dropped this week and we spy not just one plus model in the mix but FOUR. The plus models in the campaign include; Clementine Desseaux, Paloma Elsesser, Denise Bidot and the fourth plus model in the campaign is blogger Roxy Reyes, who returned for the second campaign.
The new collection has two new styles added to its lineup: the Good Legs Crop and Good Waist Crop. The brand also announced that they are expanding the collection to include other items like denim skirts, shorts and jackets, as well as a hoodie that’s priced at $160, which will be available in sizes 0/1 (XS/S), 2/3 (M/L) and 4/5 (XL/2XL). Products will launch biweekly throughout spring.
Currently, we don’t see many campaign images but we’re thinking they will launch over the next couple days (hopefully). Clementine looks amazing in her full body campaign shot, wearing the new jeans from the second collection. We also notice that the straight size models are all curvy, which shows that Kardashian is making an effort to show curves in her campaigns. It’s obvious her brand is popular since the first collection garnered over a million dollars on its first day of release.
Kardashian keeps stating that she is creating clothing for ALL shapes and sizes despite the fact that her sizes stop at a 24. Case in point, she said this on Instagram prior to the launch: “Good American season 2 is coming, February 2!! Follow @goodamerican NOW as we welcome the newest faces of our #GoodSquad!! I am so proud of this new campaign and all of the amazing new styles we have coming your way… for ALL shapes and sizes! Only at GoodAmerican.com”
You can shop Good American here.
Latest posts by Emmanuel Sadi (see all)
- Online Styling Agency; Stitch Fix Launches Plus-Size With Over 90 Brands - February 23, 2017
- All 27 Plus Size Runway Moments From New York Fashion Week 2017 - February 20, 2017
- The Prabal Gurung For Lane Bryant Collection is Finally Here - February 16, 2017