Denise Mercedes Celebrates Plus Size Bodies With #BecauseItsMyBody Campaign

Plus Size model and blogger Denise Mercedes started the #BecauseItsMyBody tag on Instagram, which invites people to share photos celebrating their physical forms, and posts those photos on her @BecauseItsMyBody account. The call was answered by plus size models, bloggers and others, they took to Instagram to share their messages of body love both to themselves and others in need of inspiration.

This is model and blogger Denise Mercedes.
Denise Mercedes
She started the #BecauseItsMyBody tag on Instagram, which invites people to share photos celebrating their physical forms, and posts those photos on her @BecauseItsMyBody account.
Here are some of the women who joined in on the #becauseitsmybody movement;
“Chill girl,” @lexkhenry captioned her “bikini body”-themed #becauseitsmybody photo. “You got this.”

Seeing the success of the campaign on Instagram, Mercedes decided to launch a Because It’s My Bodys ite with a collaborative, body-embracing photo campaign.

“When I started the Instagram campaign, it was women who were using the hashtag,” Mercedes told BuzzFeed, “but I made sure to specify that anybody can use the tag and be featured — men, women, tall, short, skinny, plus-size, LGBTQ, etc. Since I saw that the Instagram page was getting so many positive reactions and so many people were using the tag, I wanted to launch a website.”

“The women that I chose for this campaign are models, activists, and friends,” said Mercedes. “I liked that we all had different body shapes and heights.”

“Whatever the media shows has a major impact on people. If mainstream image-makers featured more diverse women, it would help so many people’s state of mind.” And Mercedes says she plans to make the imagery on Because It’s My Body even more diverse.

“This is the first photo shoot of many that I have coming for my campaign,” she told BuzzFeed. “I plan to get creative and use different people who would like to join in and support it.”

See photos from the campaign shoot below:

Seeing the success of the campaign on Instagram, Mercedes decided to launch a Because It's My Body site with a collaborative, body-embracing photo campaign.

"The women that I chose for this campaign are models, activists, and friends," said Mercedes. "I liked that we all had different body shapes and heights."

"This is the first photo shoot of many that I have coming for my campaign," she told BuzzFeed. "I plan to get creative and use different people who would like to join in and support it."

 Campaign Photo Credit: Kevin Whittaker
Interview Excerpts: Buzzfeed
Emmanuel Sadi
I am a prolific writer, stylist and a fashion/media enthusiast who has published over 680 magazine articles on fashion, beauty, entertainment, lifestyle, celebrity interviews and cover stories for print and online platforms across Africa.

Emmanuel Sadi
Follow me

Emmanuel Sadi

I am a prolific writer, stylist and a fashion/media enthusiast who has published over 680 magazine articles on fashion, beauty, entertainment, lifestyle, celebrity interviews and cover stories for print and online platforms across Africa.
Emmanuel Sadi
Follow me
Emmanuel Sadi

Emmanuel Sadi

I am a prolific writer, stylist and a fashion/media enthusiast who has published over 680 magazine articles on fashion, beauty, entertainment, lifestyle, celebrity interviews and cover stories for print and online platforms across Africa.

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