Plus Singer Beth Ditto Launches New Collection

Plus size singer and song writer Mary Beth Patterson who is known by  her stage name Beth Ditto has created second installment of her eponymous plus-size clothing line from her Portland apartment. Lots of plus size celebrities have voiced out their desire to have more fashionable and stylish clothes that would make them stand out on the runway. So it begs the question why a lot of designers have still not thought it a goodly venture to create stylish clothes for plus size celebrities.

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Celebrities like Melissa McCarthy have complained in the past saying she wants to be able to wear designer pieces on the red carpet but some designers claim they don’t make clothes for “her size” , this was one of the reasons she decided to make her own collection called the Seven7.

Ditto’s style mostly includes big knickers and a brilliant series of catsuits. Her recent collection includes unapologetic, riotously kooky prints featuring gloopy nail polish and eyelash motifs intended to reveal and accentuate, rather than hide a fuller figure. With her label, Ditto is bringing her highly charged eleven-piece capsule which is about confidence.

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Here’s an excerpt from her interview with Vogue.com as she talks about the creativity and the makeup concept of this collection.

What did you learn from launching the first collection, and how did things differ the second time around?

After the last collection, which I designed myself, I realized I’d tried to have too much control. I’m not a controlling person, but I definitely have to be involved and sometimes I can get in my own way. Like most people, I’m my own worst critic, and it got to the point where I was like, “I can’t look at this anymore. Is this a dress or a cat? I can’t even tell.” The beauty of this collection is that I stepped away from the design, and worked with my friend and stylist Frédéric Baldo. I know my body and how to dress it, but I realized that I needed help with certain aspects that I don’t know about, like the business side of things. We’ve worked together for 10 years now, and so for me that was incredibly valuable.

How would you describe your approach to the project?
When you’re working with friends you do something and then afterwards you’re like, “That was a mistake” or “This was great” or “This was bad.” Our approach is really willy-nilly. It feels like being a kid again and going on tour. You think: “We’ll go and just wing it. When we get there we’ll work out what we’re doing.” We don’t have investors. No one is taking our hands and leading the way—it’s unchartered territory for us, especially with plus-size fashion because it’s all such a new world.

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Was it difficult to surrender control?
Handing over control is so good if the people taking control know what they’re doing. I think it’s just about knowing your strengths and weaknesses. You definitely find out what you’re good at. My know-how is my body and bodies like mine. A designer’s know-how is fabric and patterns and how to realize a vision. Because Frédéric is a great friend and we’re really close, we can be really honest with each other. Plus he’s not afraid to say no.

There are lots of beauty-related prints in the collection. How did you hit on the idea of incorporating makeup?
It’s a continuation from the first collection. I just love makeup, and when Frédéric and I started talking about it, all these different ideas just immediately came up—from the false eyelashes to the nail-polish drips. We thought, “How can we make it cooler?” And I think bigger is always the answer when it comes to prints. The bigger, the better I think. I want you to see it. I want you to notice it, so upping the scale was important.

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Going back to the oversize makeup prints, designers often avoid bold patterns when creating plus-size fashion. Do you think there are misconceptions about what is figure-flattering?
Yes, I think that’s wrong. That’s why I think it’s so important to create this collection, and to be a part of this whole plus-size movement. We’re re-creating the idea of what flattering is. As a fat woman, and especially as an LGBT woman, you’re not supposed to be proud or be seen, and if you take those factors and put them into fat fashion, it becomes all about visibility. I’m lucky to be successful enough to fund this line myself and to do something that hasn’t necessarily been seen on this kind of mainstream level, so it’s important that it makes a statement and celebrates the wider movement. There are lots of independent designers out there creating plus-size fashion DIY, and I like to recognize them.

What was the most memorable moment from the shoot?
It was hot as hell. Everyone was so hot. We had to go and get a portable air-conditioning unit from Target, which we then took back to the shop after the shoot [laughs]. And if someone says, “Would you rather be hot or hungry?” I’d say hungry, always.

Ruby stonez
Ruby Stonéz is a music lover, singer, writer & creative.
@ruby_stonez

Ruby stonez

Ruby stonez

Ruby Stonéz is a music lover, singer, writer & creative. @ruby_stonez

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