James Opara: My Experience Working on AboutThatCurvyLife Collective Powered by Intel

The AboutThatCurvyLife Collective powered by tech giant, Intel was initiated by and executed by media personality Latasha Ngwube. The collective which featured at Heineken Lagos Fashion And Design Week was a huge success and is still garnering reviews from all parts of the world. A team of smart intelligent and creative people worked with her in different capacities to make the dream come alive. Creative assitant, James Opara shares his experience working with the About That Curvy Life team during the collective show.


(From L – R Ajibola Babatunde, Anne Okwuzi, Latasha Ngwube, Oparaboy, Emmanuel Sadi)

Fashion is one of my passions and I always find ways to actively participate in it. Heineken Lagos Fashion and Design was drawing near and as a Style, Tech and Lifestyle blogger I was preparing to partake in it as I did the previous year, but I got a call about a project being spearheaded by Fashion Journalist and founder of AboutThatCurvyLife.Com Latasha Ngwube, I was interested and curious to see where it takes me.

AboutThatCurvyLife is Africa’s premiere online destination, subculture and talking head for curvy conversations, body positivity with the aim of inspiring and supporting the plus size community.

After a brief chat with Latasha Ngwube about the project and seeing the burning passion she had to bring the project to life, I was excited to be on board. One of the reason I was willing to be part of this project was because it was majorly about breaking the norm and saying Impossible is nothing. The project was about changing the way the fashion world saw the Plus size community and the plus size community telling the world “I might be plus size but I’m Beautiful, Confident, Powerful and AboutThatCurvyLife” .

The AboutThatCurvyLife Collective project brought together five plus size designers, Four Plus size womenswear designers: MaBello Clothiers, Makioba Clothing, Tobi Ogundipe Styling and Fashion Agency (TOSFA), Aisha AbuBakr Luxury Clothing and One Plus size Menswear designer: ASSIAN by Matiu Gordon that showcased under the umbrella of AboutThatCurvyLife Collective at the just concluded Heineken Lagos Fashion and Design week 2016, the first plus size fashion show to showcase on any major fashion runway in Africa.


James Opara


The AboutThatCurvyLife Collective show at Heineken Lagos fashion and Design week was a major success but bringing the Collective to life was no easy task, from the model casting, creative design , campaign shoot, press release , model training, fittings and sourcing for sponsorship. I was transported into a world of challenging tasks I haven’t embarked on before and it was all hard work till the last model walked off the runway. At the end I got to appreciate perseverance, consistency and Team work.

Personally working with the models from the get go with Model trainer Andy Ogbechi for the AboutThatCurvylife Collective show was an emotional and fulfilling journey for me.  Working closely with models for the first time, I was amazed at how much hardwork and rigorous training the models had to undertake to get them ready for the runway. Sharing in the models’ pain, sweat, hardwork and glory, watching them transform during training to finally strutting confidently on the runway for the AboutThatCurvyLife Collective show and shinning was something I was proud of.



Being a part of the AboutThatCurvyLife team was fun, boundary pushing and a Learning experience. Playing a role and undertaking tasks at every stage of the project was an eye opening and fulfilling experience and being part of a team of amazing and hardworking individuals (Godson Ukaegbu Editor Mania Magazine, Model Trainer Andy Ogbechi, Fashion writer Emmanuel Sadi, Kemdy Mcernest, Creative Ajibola Babatunde, Writer Anne Okwuzi, Creative Kene Kingsley) that wanted the AboutThatCurvyLife Collective project to be a success made it an easy but unforgettable experience and I was proud to be part of a groundbreaking project.


Opara James (Oparaboy)

Creative Assistant

Ruby stonez
Ruby Stonéz is a music lover, singer, writer & creative.

Ruby stonez

Ruby stonez

Ruby Stonéz is a music lover, singer, writer & creative. @ruby_stonez

Leave a Reply

Your email address will not be published. Required fields are marked *