This Thursday we are throwing things back to the first time plus-size model was featured in H&M’s summer campaign. Appearing the the site’s front page in 2013, Jennie Runk was simply stunning in swimwear as she promoted their new swimwear collection. Apart from the stunning pictures, they particularly trended because they refused to label the beachwear line ‘plus-size’.
“Her section isn’t labelled ‘Plus-Size Beachwear, it’s just beachwear period,” wrote Jezebel’s Jenna Sauers for H&M. With the only clue to the collections larger sizing a small ‘+’ next the the H&M logo, she hopes this is a step towards normal-sized models being used as a matter of course, rather than categorized as ‘plus-sized’.
3 years down the line, H&M’s tale of body empowerment has turned soar as they recently just decided to stop stocking bigger sizes in their stores. One thing we certainly can’t dispute is the fact that they’ve put body positivity on the global map in the past and we certainly hope they come through in the coming years.
See the campaign images below:
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