While nearly everyone was focused on next season’s clothing, one retailer decided change the narrative. Plus-size retailer Addition Elle has decided to speak out on the injustices against women with curves. Just ahead of their runway show in partnership with plus model; Ashley Graham, Addition Elle launched an edgy campaign perfectly titled F*This.
The ground-breaking social campaign “addresses the frustrations of plus-size women and demands the right to full fashion access,” says Roslyn Griner, Addition Elle’s vice president of marketing and visual display. Brand favourite; Ashley Graham and other models; Philomena Kwao, Jordyn Woods, and Nadia Aboulhosn are among the models who star in the campaign. “This is about saying, ‘You can wear what you want and feel good in it, regardless of what others think,'” “My hope is to push other designers to create more fashion-forward clothes for every size.” said Nadia Aboulhosn.
Hot fashion, a body-positive message, and our favourite model? Sign us up! Scroll down to see all the F*This campaign images.
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