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While more designers are becoming inclusive of the sizes they have in their collections and extending beyond size 14, some other designers are shying away and deciding to trim the proverbial fat, opting out from producing sizes to fit the plus size woman. Among such designers is Lorna Jane Clarkson, the designer behind the active wear brand Lorna Jane, which is sold around the world.
The founder of the Australian $2 billion fitness fashion movement, Lorna Jane Clarkson, came out to explain why she won’t create plus-size options to put in her 200 stores around the world.
Clarkson told news.com.au “We make the sizes that sell in our stores, Right now we have XS — XL and that’s because that’s what our customers want. If we were going to try a larger size we would sell them in a store that demanded larger sizes, but that hasn’t resulted in sales for us.”
While some critics believe the designer and business owner should be catering for all shapes and sizes, she listens to her customers and when they ask for larger sizes, that’s when they’ll deliver.
“Any criticism that we get are people who don’t support our brand anyway. If they did they would be walking into our store and trying on the clothes, and if they didn’t fit we would say ‘OK, we need to start making those clothes in a bigger size’.
“Our brand is totally customer focused, and we haven’t felt the demand for bigger sizes. If my customer wanted bigger sizes, I would absolutely accommodate. But we have tried it and not sold it.”
Well no worries ladies, good thing there are other active wear designers who design even solely for plus size women. One of the brands we are loving right now is a Rainbow Curves and you can shop for your active wear by clicking HERE