Nike’s New Sports Bra Campaign Features Plus Model Paloma Elsesser

Nike is moving in the direction of body diversity with its new campaign featuring plus-size model Paloma Elsesser. You might recognize her from New Zealand’s own Lonely Lingerie’s Instagram as she has done a number of shoots for the brand, all of which went viral.
Paloma

When you think of a Nike ad, you are most likely to picture ripped, straight professional athletes decked out in fitting designs (think Serena Williams or Skylar Diggins). The fact that Nike didn’t explicitly tag Paloma “plus size” or “curvy” or draw any attention to her body type makes this ad even more acceptable. In the campaign, the brand is just framing the bras as technically advanced and helpful to women who notoriously have problems with ill-fitting sports bras. This powerful move also stays true to Nike co-founder Bill Bowerman’s philosophy: “If you have a body, you are an athlete.”

Paloma 3

“Timing was in my favor ’cause the internet acted as a catalyst for the fashion industry to change and be more open ’cause people demanded it,” Paloma tells Business Insider.

Here are some comments about the ad;

One person commented on Nike’s Instagram: “Love this! I applaud you for having larger sizes and for displaying this model just like all the others.”

Another said, “Happy to see a full-figured woman in your ads,” and another praised them by saying, “Way to go for representing body diversity without labeling it ‘plus-sized’!”

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Emmanuel Sadi
I am a prolific writer, stylist and a fashion/media enthusiast who has published over 680 magazine articles on fashion, beauty, entertainment, lifestyle, celebrity interviews and cover stories for print and online platforms across Africa.

Emmanuel Sadi
Follow me

Emmanuel Sadi

I am a prolific writer, stylist and a fashion/media enthusiast who has published over 680 magazine articles on fashion, beauty, entertainment, lifestyle, celebrity interviews and cover stories for print and online platforms across Africa.
Emmanuel Sadi
Follow me
Emmanuel Sadi

Emmanuel Sadi

I am a prolific writer, stylist and a fashion/media enthusiast who has published over 680 magazine articles on fashion, beauty, entertainment, lifestyle, celebrity interviews and cover stories for print and online platforms across Africa.

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